wendy-ruel-creative-director-founder-partner-ipm-group

WENDY RUEL, FOUNDING PARTNER

The virtual Swiss army knife of marketing abilities, Wendy has been creatively selling brands since the early 1990’s.

She is an accomplished writer and graphic designer for both traditional and digital media. From promotional and social copywriting to informational content writing, she’s a master at turning a phrase.

Her design work includes corporate identity, online and traditional marketing collateral, catalogs, packaging, signage, illustration, video, animation, web development and social media. When time and/or budgets are tight, she’ll often wield her iPhone camera and photo-styling skills to create images for use in digital and print.

She understands the importance of starting with a well-defined brand, then builds the look, feel and voice of each project around it. She will dig deep to learn your business or product and your audience in order to deliver your visual and written message in the most succinct and targeted way.

As a Business Owner and former Retail Marketing Manager, her toolkit includes strong management, leadership, creative thinking, problem-solving, communication and (of course!) project management skills. Wendy is a self-starter, a team-player and is impeccably organized, detail-oriented and dependable.

Whether your goal is to establish or better communicate your brand, increase sales, decrease expenses, improve your customer experience or alleviate customer churn, Wendy has a proven track record in helping clients achieve all of the above!